A Disconnected NRA Responds to Tragedy

Picture 1Yesterday morning I was glued to the television watching the NRA’s Wayne LaPierre explain why we need more armed security personnel at schools across America. I wrote down my thoughts from a media relations perspective in a separate post since that is my trade however LaPierre’s fear mongering and call for armed nannies made me recall my own relationship with guns.I wanted to share that with you all here.

I grew up around guns. Not in the “I have a bunker behind this secret wall” kind of way. They were just always around.

My grandfather, a retired NYPD detective, had a small collection in his gaming room. As I circled the pool table, practicing my angles and trick shots, I was always under the watchful gaze of several rifles and shotguns. The guns never bothered me. I was more saddened by the deer hooves that bent upwards, acted as hooks for the mechanisms that killed them.

I never touched his guns, not even when my grandfather showed me his old service revolver. I have a faint memory of shooting my father’s .22 once behind my grandfather’s house. I only saw that gun a few more times in my life since my dad kept it locked away in a closet.

It wasn’t until I visited a friend in Vermont that I have a vivid memory of holding and firing a gun. My friend Joe, an Englishman I met at university, took me to an outdoor shooting range. I stood alongside a child, not much older than 8 or 9, who peered through a scope, systematically destroying a hay bail 50 yards away.

Joe unlocked a case and pulled out his .357. This is a large gun by any standards and he handed it to me to hold. He had already prepped me on gun safety and I handled the shiny piece with intense concentration and wonder.

I had never considered a gun to be a mechanism, a machine. I wrapped my fingers around the grip and felt the barrel dip down. Its weight was unsettling. In that moment it became less of an abstraction seen in movies and more substantial, a thing to be mastered and treated with respect.

Joe showed me how to stand and aim as he let off a few rounds. The target on the hay bail shifted slightly with each direct hit. There were no fiery explosions off in the distance. It was really quite lackluster to be honest.

When he handed me the gun again I mimicked his stance and took aim. As I pulled the trigger I waited for some sense of satisfaction, that tightness in my groin that I heard so many enthusiasts mention. It felt more like the first time I took a golf swing and realized why classes were so popular for an apparently simple game.

In that instant I fell out of love with guns. I did not feel connected to the object in my hands. I felt like I was holding something from another planet that I was incapable of understanding. I put down the gun and watched Joe fire off a few more rounds. We didn’t have a beer afterwards or bond as men are supposed to do once they share a new experience together. We drove back to our wives talking about our jobs.

It’s because of this experience that I can understand why people love guns. Just as for every action there is an opposite and equal reaction, I believe that for every emotion there exists a counterbalance felt by someone else.

So, no matter how much I disagree, I can understand where Wayne LaPierre is coming from when he calls for more protection of our most precious commodity — our children. It may come from a good place, I can hope for that much from another human being.

Unfortunately, LaPierre “scapegoated” too many industries including entertainment and the media for me to take him at face value. His speech was more calculated than emotional. I could tell by that foreign look in his eyes. I know how it feels to be disconnected from what’s been handed to you.

NOTE: This post first appeared on Medium.

Permission (Not) Granted

As news broke yesterday about the shooting at the Sandy Hook elementary school in Newtown, CT, the media interviewed several children. Questions quickly arose regarding shining a spotlight on such young students immediately after many of them witnessed the horrific events that unfolded only minutes earlier.

Soon I began to notice talking heads like Wolf Blitzer announcing each interview with a disclaimer that they had received permission from the parents. Many of these children were now shown standing alongside their guardians.

While many viewers, including myself, question the morality of interviewing young witnesses after such a traumatic event, some reporters persistently interview the smallest survivors without speaking with their parents first. Adam Gabbatt, a reporter for The Guardian, noted on Twitter this morning that some members of the media are continuing to disregard the privacy of minors:

It is unfortunate that some members of the media will chase a sound-bite at the expense of children. It is critical that we all adhere to our moral compass, especially in a crisis.

Further reading: I’m from Newtown and I have something to say to the world.

“A tragic scene…”

The shooting at Sandy Hook elementary school in Newtown, CT today has claimed more than two dozen lives, many of whom were children no older than 10. At a press conference, Connecticut State Police Lt. Paul Vance described it as “a tragic scene” while the cameras flashed. The media has latched on to the details of the shooting which may provide some understanding to this chaotic winter morning. However, I don’t think there is much more to say when children’s lives are taken whether by a gun, a disease, or the circumstances in to which they were born. Those who comprehend the scope of this tragedy need only to hear that it happened to children.

On the Run with Twitter: McAfee Tweets Upstage Shooting Victim, Zynga Meltdown

Zynga continues to burn slower than a John le Carre thriller. News that the social gaming company’s CFO has joined Facebook ranks somewhere between Britney Spears’ head shaving incident and her umbrella rampage on the paparazzi. Shocking? No. Expected? Sadly, yes.

Well rubber necking techies suffered from whiplash today after McAfee founder, John McAfee, went on the run following the shooting death of his neighbor in Belize City. McAfee, who sold his stake in the antivirus company in the 1990s, moved to Belize several years ago.

Local police have named McAfee a “person of interest” in the investigation and have requested that he come in for questioning. McAfee has denied any involvement in the shooting death of Gregory Viant Faull and suspects that he may have been the real target of a sinister plot. Earlier today, McAfee evaded police stating he “will do whatever it takes to stay alive” and that he suspects the government now wants to kill him.

So how do we know so much about McAfee’s suspicions and moves if he is on the run? Twitter of course.

Beginning yesterday, McAfee reached out to WIRED’s Joshua Davis via phone. Lucky for his growing list of followers the contributing editor is tweeting snippets from his conversations with McAfee as he makes the media circuit.

As this story unfolds, is it shocking that the Twitter sideshow is overshadowing the victim of a possible homicide? No. Is it expected? Sadly, yes.

Here are the posts from @JoshuaDavisNow as of 11/13/12, 5:00PM PST:

Shooting a Video, Part 1: The Straight Interview

So you want to shoot an online video to tell your organization’s story. Among the many decisions you will have to make will be choosing a style. How will you feature your topic? Who will be onscreen or will it be free of live action? In this series I will show you several styles that have worked well for organizations so that you can find the most suitable given your topic and resources.

The Straight Interview
A popular style among organizations with limited financial resources is to tell their story straight to the camera in a single take. Even without hiring a film crew, although I do recommend securing a professional, you can create a decent video using this method. You should be aware however that there are several hazards to avoid.

Spokesperson
Many organizations make the mistake of shooting a straight interview based solely on limited funds. You should only choose to shoot in this style if you have an engaging spokesperson. It doesn’t matter if your CEO or head of communications can tell a good joke. If they are not engaging on camera then they should not to be filmed.

Story
Regardless of your video’s style you need a solid story. Nonprofits too frequently fall victim to believing that their mission is enough to motivate supporters. This rarely works if at all. You will need a gripping story that can be genuinely told if your video is going to be a success.

Show
If you ever took a creative writing course you will remember your instructor telling you to “show don’t tell.” Someone who has experienced your mission should emotionally tell your featured monologue. If the subject is not engaged then the audience won’t be either.

Scenery
Your setting is another way to show and not tell your story. Just because you are focused on a single person you should not ignore the scenery. There is a reason why many videos are shot on location. Pick a setting that brings life to the story. What props will add to the story and bring the viewer closer to the world you are trying to share.

Script
You may be tempted to write a script. Don’t. Scripts make people nervous and unless he or she is a professional actor they are not likely able to memorize pages of lines. Instead review the topics that you want them to touch on and provide them with an outline if they need to organize their thoughts. Some people are natural storytellers such as the man in the example video below. Do a few takes off the cuff. You may be surprised with how engaging people are when they speak naturally.

Here is a video that takes all of these points into account. InvisiblePeople.tv has a selection of interviews with homeless people. I encourage you to visit their site and watch more examples if you choose to shoot in this style.

The Professional Interviewee

Today’s blog entry is a follow up to yesterday’s post “Once Upon a Nonprofit…

The news media has perfected the art of storytelling thanks to audience participation. Today’s coverage of the shooting at a Colorado cinema during a midnight showing of Batman: The Dark Knight Rises can serve as a lesson in how the ever growing pool of citizens willing to jump in front of a camera is necessary to construct an engaging story.

Building a Foundation Quickly

As police in Aurora, Colorado were notified around 12:39 am MT that a gunman was firing into a crowded theater, audience members were trying to escape. Minutes later video was being posted of survivors staggering through the theaters front doors, stained in blood. The citizen journalist was once again leading the effort to share breaking news.

Unable to wait for dispatched news crews to send in footage, stations frequently rely on first hand reports to begin their coverage of an event. Today was no different as shaky, grainy, handheld video and photos were shared online.

As the seed of the story gained momentum the media began the early stages of research that would shape the story throughout the day.

“Pounding the Pavement”

Today’s media continues to collect data by asking the age-old questions: Who, What, When, Where, Why and How. Several of the members of the audience were quick to share their accounts of the shooting. Gone are the days of “No comment” and “Get that camera out of my face.” Now exists a collection of citizens who are comfortable sharing emotional details as if they each underwent media training in grade school.

As the details of the shooting were collected, it was up to the press to perform traditional research, including speaking with police sources, to identify the suspected gunman.

Early this morning, 24 year-old James Eagan Holmes, a neuroscience PhD candidate living in Colorado, was identified as the suspect. It took several hours, but sure enough a photo emerged and has since been said to be the face hiding behind the gas mask during the attack.

B Roll

This story extended to a secondary story regarding booby traps and incendiary devices that are suspected to be at the home of James Holmes. Camera crews grabbed some footage of officials on fire engine ladders as they broke windows. However, with little progress and incoming reports that entry to the apartment might not be gained until several days, the media ran loops of their B roll without much news to share.

President Barack Obama took the stage quickly today as well as presidential candidate Mitt Romney. Neither provided more than a brief soundbite for news updates.

The Side Story

At this point we saw the emergence of more than one side story. In a 24-hour news cycle it is necessary to grow stories beyond their basic details.

Jessica Ghawi

The first side story that I saw was the story of Jessica Ghawi, a young woman who was feared dead at the time of writing this entry. Jessica narrowly escaped a shooting in Canada recently when she left a mall after feeling an odd sensation only moments before a gunman opened fire at a food court.

Jessica’s friends came forward to discuss her love of life, kindness to others and her aspirations to be a sports reporter. As photos of Jessica were acquired, more friends called in, at least one with a professional head shot from the news station where she works.

Jennifer Seeger

The second side story was Twilight t-shirt wearing Jennifer Seeger, a survivor who had a rifle in her face earlier in the day and lived to tell the tale. Jennifer recounted her scramble to safety as she guided others out of the theater. On more than one occasion she mentioned her willingness to “take a bullet” for several of the people with whom she shared this experience.

After Jennifer provided multiple interviews, repeatedly on CNN into the afternoon, she became increasingly poised, as she surely must have been feeling the after effects of shock. However, her repetition of phrases appeared studied as if she was performing for the camera. At one point she repeated how she would have taken a bullet for a man she was helping only to recount how she fled once she heard the gunman was returning; an inconsistency that hopefully will not appear in her assured future on the talk show circuit.

Gossip and Rumor

Throughout the day the media was also sure to feed us gossip and rumor in the form of an eerie quote from James Holmes’ mother and hints at a connection with the Batman movie being shown in the theater.

In early reports, ABC obtained a quote from the mother of James Holmes: “You have the right person.” It was an unsettling statement that has yet to be fully explored but continues to be mentioned with some repetition as the side stories fade away.

A rumor was also shared that James Holmes had died his hair red and told police that he was The Joker in reference to the Batman villain. This report, oddly enough, came out of the NYPD, where the police chief of Aurora had previously served. Chief Dan Oates informed the media during a brief press conference that he had spoken with his former colleagues but that he would not divulge the content of that conversation.

Lessons in Storytelling

The news media is often a subtle machine. Every hour of every day they are perfecting their abilities to obtain key interviews, perform research quickly and shape stories into a narrative that is sure to hook an audience.

The many moving parts of modern news media noisily attract our attention whenever a tragedy strikes. It is during these unfortunate events that there are frequently multiple players, more than one or two angles and crowds of people providing content and eager to speak up.

A successful storyteller can learn a lot from following the news media…good and bad.

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