Google outdid itself with the Saul Bass doodle. Brilliant!
April Fools’ allows advertising teams to flex their creative muscles without much fallout. The ads produced this time of year range from the completely ludicrous to the few that leave audiences guessing whether or not they’re jokes.
This morning I received an email that promised bologna on my next movie night. The subject line read: Lunch meat is now available at Redbox. It’s the kind of teaser that you have to click on just to see how well the joke is presented and Redbox did not disappoint.
When you click on the various meats, and who can resist clicking on ‘Mystery Meat’, you are brought to a page alerting you to the joke and then rewarding you with a coupon for your next rental.
And here’s a great one from Bonobos for a “new” line: The Girlfriend Jean. The video delivers one of the best lines as well: “It turns out that mens’ and womens’ bodies aren’t all that different.”
For even more April Fool’s fun you can visit Google Nose, Google Maps (Treasure Mode), Sony’s new pet products, an update regarding vowel usage from Twttr, Toshiba’s inflatable laptop, and bacon flavored mouthwash from P&G.
On this April Fools’ there is at least one company who may have wished their ad was fake. Unfortunately for Burger King, this ad is not only real but completely out of touch with the rising tensions surrounding North Korea. (Note: The Burger King is not new for April Fools’ however it is still being used by the company and has people scratching their heads today.)
The digital design agency, Teehan+Lax has removed clutter from your online experience. Well, maybe not your entire online experience but the part when you surf agency sites looking for your next vendor.
Teehan+Lax is constantly evolving. This is the “7th iteration of teehanlax.com” a website that greets potential clients with one of the most thoughtfully clean approaches to self-representation that I have seen in a long time. (This is the same agency that did away with convoluted designer titles, replacing them with only Partner and Associate.) The cornerstone of this approach may at first seem to run counter to its goal: long-form story-telling.
You only need to view the story of Teehan+Lax to experience just how long this story-telling is, yet through an engaging narrative, self-deprecation, and perfectly placed images, you may find yourself ignoring email alerts (as I did) as you read on.
To say this approach is refreshing is an understatement. The design begs you to explore, play around, look for the familiar and stumble upon something new. It also asks you to question your intent in your search for traditional criteria.
Just how important are past results? Important to be sure but how much weight should be placed on process, beliefs, or capabilities? The agency is asking us to look at their culture not some stale case studies. Look at how they create. Judge them on their consistency to stay true to themselves by adapting and evolving, always bettering their approach and their work.
How far does this self/agency improvement go? How about learning code. Geoff Teehan recently posted this article on Medium to detail his reasoning behind learning code and how it helps his team move more quickly to a finished product.
More agencies should feature their culture and process. After all, this is where the largest disagreements occur on the way to the final product. I wish Teehan+Lax the best of luck with their new site. Hopefully it will inspire similar acts among agencies and have more visitors asking, “Where is the story?” when choosing a vendor.
This post first appeared on Medium.