Cat vs. Dog

Spot on!

Conan Sets the Record Straight About Being “22”

Surprise! It’s Cats and YouTube

If you were wondering why my posts are a little less lengthy these past few weeks, it’s because employment is really eating into my writing time. So for now please keep following along as I post videos that I come across.

Kmart Goes Sophomoric (Viral) with New Ad

Ricky Gervais on Twitter

Book Trailers: Marketing the Written Word

A few years ago you may have been forgiven for never having seen a book trailer but now they crowd the market as publishers hope to increase sales with these pithy films. Book trailers can now easily be found on YouTube. These shorts are similar to a movie preview, intended to create anticipation while clocking in anywhere from two to two-and-a-half minutes on average.

Back in 2008, I helped DoubleDay shoot the book trailer below for one of my colleagues, Dr. Nick Trout, a New York Times best-selling author until ‘sTori Telling’, Tori Spelling’s autobiographical account bumped him off after one week.

It was an afternoon spent filming around the hospital in an attempt to “sell” Dr. Trout to potential readers. As you can see, we weren’t breaking new ground here or angling for any awards.

Book trailers weren’t new at the time. Here’s a fabulous (French) trailer from 2007 for Mathias Malzieu’s ‘The Boy with the Cuckoo-Clock Heart’.

Since its inception, book trailers have grown their production value by featuring actors, scripts, and occasional special effects. My preference is when they inject a bit of comedy into the mix. Just check out this teaser for Matthew Hussey’s new book ‘Get the Guy’in which the author is not featured and his work is not mentioned until the end credits.

 

What are your favorite book trailers?

Taylor Swift ft. Goats, Paper Towels, and Nicolas Cage?

It’s Thursday afternoon (at least out here in California) and you’re sitting at your desk, bored. You’re in between projects and you need a little pick-me-up, a smile, a quick guffaw. Since you cut caffeine out of your diet at New Years (good for you, going strong two months in) you need something other than coffee to perk you up. Time is passing by quickly and you only have a few minutes before you need to head off to a meeting/start in on your next bit of writing/check in with your boss/etc.

I give you three viral videos quickly sweeping the Internet. They are listed in order from best (goats) to Nicolas Cage (worst) and paper towels (more of an intermission). Tied together with a sweet Taylor Swift song? What more could your flagging energy levels ask for?

Goats (be sure to watch this one to the end)

Paper Towels

Nicolas Cage

VIDEO: Is Patrice Wilson the Tyler Perry of Viral Videos?

The universe is not fair. There’s no other way to explain it. After spending countless hours in meetings, funding a film crew, and posting your video throughout your social networks a video like this goes viral. Can you believe more than 2.5 million views in the past few days? (Bonus points if you watch from start to finish.) If this video reminds you of something awful you may recognize the handiwork of the producer, Patrice Wilson. Now if Patrice can just figure out how to monetize his viral abilities he may battle Tyler Perry for the mass appeal of throwaway art.

VIDEO: Nestle’s Social Media Home Run

Nestle has had an image problem for years. The company is now using social media to take the offensive in a public relations battle that dates back decades to its marketing of baby milk formula in developing countries.

Nestle’s latest social media push is for it’s Hot Pockets brand via YouTube videos. Leading the charge is Snoop Dogg’s remix of his hit “Drop It Like It’s Hot” and a follow up “making of” video featuring comedian Judah Friedlander of 30 Rock fame (both videos below). The posts have been huge hits for Nestle with the Snoop Dogg music video racking up more than 4 million views alone since October 10. The verdict is still out though on whether this approach will improve Nestle’s brand.

While many of us do not have the budget to hire celebrities we can still learn from these latest success stories…comedy sells.

“Pocket Like It’s Hot

Judah Friedlander Discusses Directing “Pocket Like It’s Hot”

Keep It Simple

As charities proliferate, they need to keep their each call-to-action simple. Organizations too often present overcomplicated scenarios to supporters in an effort to stand out from the crowd. The simpler the call-to-action the more likely someone is able to understand and complete it. Here is a very straightforward video showing how to keep it simple:

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