Newspapers aren’t going down without a (creative) fight to grow revenue. The team that created the “Three Little Pigs” campaign (second video below) has another gem on their hands. In the latest advertising push from The Guardian and BBH, the weekend gets pwned by the newspaper in a new campaign to grow readership. I smell another success. In related news, Hugh Grant reportedly waived all fees to appear in this advert. Enjoy!

“The Weekend”

“Three Little Pigs”