Making Your Video: Picking the Right Audio

Audio selections are frequently overlooked in videos to disastrous effects. A fitting song can create just the right mood, adding to your theme, while the wrong selection can force a viewer to click away never to return to your page or even worse, bring about a lawsuit for copyright infringement. Here are a few examples of how audio selections drastically impact videos:

Cease and Desist

When the SPCA of Wake County used Abba’s “Take a Chance on Me” without their permission they received an order from the band’s lawyer. That meant a scramble to create a video that requires viewers to synch up the song, a step you hope to save your audience from doing.

Opposites Attract

No matter what you film, you can match seemingly unconnected sound effects to create memorable effects. Take this YouTube favorite for example:

Unintended Consequences

An instrumental selection can create just the right mood or take your video in an unintended direction. Just look at these two versions of the same video posted recently by BuzzFeed. The first is the original celebratory video regarding Twitter’s seven year anniversary.

Here is the same video with music from the film Inception.

Before you begin recording your next video, remember the many components, including audio, that will set your project up for success. Share some of your examples of audio done right in the comments section below.


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