Promo Stunt Markets Murder

Would you try to stop a murder if it was happening right in front of you? That’s the question that was asked by Thinkmodo during a promo stunt for the upcoming film Dead Man Down. (The stunt is reminiscent of this elevator prank in Brazil that went viral.) The reactions, which you can see in the video below, alternate between fight and flight, however it raises many questions regarding its production.

A few of the immediate questions this video raised for me were:

  • Was anyone actually hurt? (I can imagine a boot to the head happening at least once.)
  • Who would sign a release to use footage of them running away? Were they paid?
  • How many people did they video to edit down to these reactions?
  • How many of the “real people” were actors?

What questions did this video raise for you? Post your thoughts in the comments section below.


One thought on “Promo Stunt Markets Murder

  1. Wow. The end result raises provocative questions about our culture but I too question the ethics and wisdom of this stunt. In general, I’m not a fan of stunts. Like you I wonder if people were hurt, and how many people were filmed. There’s nothing stunt-worthy about murder, in my book.

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