UPDATE: Comment from Fitness SF at the end of this post.
2nd UPDATE 2/16/13: Fitness SF reclaims site? Read more.
Anyone who has ever been stiffed by their client has dreamt of doing what Frank Jonen just did to Fitness SF. The web developer took over the website of his health conscious client, claiming that he was not paid for his work (screenshot below). According to AdWeek, Fitness SF denies Jonen’s claim and is eager to be back online. While this online feud is sure to resolve soon, we can all sit back and bask in the glow of someone who took action, even if it was career suicide. It will also be interesting to watch how Fitness SF handles the crisis – at least everyone knows their URL now.
Twitter is certainly buzzing with this news and Fitness SF is taking the brunt of the blame. Hopefully they will respond soon.
— Charlie Gorichanaz (@CNG) February 15, 2013
— Jack and Jill (@JacknJillTravel) February 15, 2013
While we don’t yet know all of the details of this feud, it can still provide us with some time to speculate on future actions. How would you handle this crisis if you were Fitness SF?
Fitness SF supplied Adweek with the following comment on Friday and also posted it to Tumblr:
“On Wednesday evening, our domain name Fitness SF was hacked and stolen by an individual named Frank Jonen. Frank was hired on May 16th, 2012 to develop a functional website for our brand. A $5,000 payment was made to him on the same date. In his proposal, he stated that the website would take 10 weeks to complete. He missed numerous deadlines including our brand launch in September. In December, he voluntarily passed the incomplete and non functioning website to our new design firm.
Now, Frank is attempting to portray himself as the victim when truly the victim is Fitness SF as he attempts to get paid for work he did not complete and has decided that blackmail is the way to accomplish that.”