You’re Not the Headline

IMG_5345

There is something wrong with this photo. It’s just two little letters. Can you spot them? I’ll give you a hint. They’re bold and big and out of place.

PR should never make headlines. If you’re in the PR industry you’ve taken a silent pledge to be the man behind the man (or woman behind the woman or man behind the…). You’ve decided that, for much of your early career, you will allow others to say your words, receive credit for your thoughts, and answer when asked a question.

It’s true that you may rise to the ranks of spokesperson and you will be quoted. There are times when you’ll step out of the shadows and stand at the center of the story. However, you’ll never let our methods be the source of speculation, dragging your audience away from your messages.

You may not have said a word, but you took the pledge.

This post first appeared on Medium.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Blog at WordPress.com.

%d bloggers like this: