Oreo Lights Up Twitter During Outage

When the lights went out during the Super Bowl Twitter was buzzing with questions, speculation, and more. With the players sidelined, PR folks started offering their advice about how they would handle the crisis if given the chance. While they hammered out yet another top 10 list on crisis communications at least one group of true marketers saw an opportunity to do what they do best: market.

Riding a wave of innovative ads Oreo stepped forward with one more, and the timing was perfect. As the lights came back on, one tweet was already shared more than 10,000 times. BuzzFeed’s Rachel Sanders spoke with the team behind the ad.

“We had a mission control set up at our office with the brand and 360i, and when the blackout happened, the team looked at it as an opportunity,” agency president Sarah Hofstetter told BuzzFeed. “Because the brand team was there, it was easy to get approvals and get it up in minutes.”

A lesson for all: never volunteer to be a Monday morning quarterback…get in the damn game.


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