Shooting a Video, Part 2: The Thank You

It’s Friday and videos are probably being shared around your office as staff members begin to decompress for the weekend. Just released yesterday, President Obama’s thank you video to his campaign staff members in Chicago is making the rounds as it nears two million views as of my writing this post.

Somebody will soon, if they have not already, suggest that you create a thank you video for your supporters. Maybe a quick piece to thank your volunteers as the holiday season nears and 2012 comes to a close. They’re sure it would not take long. Just look at Obama’s video below, it was probably just shot on a flip. Quick, easy and nearly two million views…why can’t you do that?

Well, besides that Obama is the president and just won re-election after the nation’s largest PR campaign; you may have a few challenges to creating a popular thank you video (*S). Here are a few tips to help you create a shareable thank you video:

Supporters
Involve your supporters. Take another look at the President’s video and you will notice that he is speaking to his campaign staff members in person as well as virtually. Do not make the mistake of shooting a thank you video from behind a desk. The crowd will help bridge the gap between your speaker and the audience. TIP: Since it can be tough to gather supporters in one place, shoot the video immediately after an event when your volunteers and staff are still feeling the satisfaction of a job well done.

Sincerity
Not all of us can become so emotional that tears of thanks appear at the right moment. Provided that you cannot cry publicly, make sure that you are at least sincere. Do not make some convoluted speech to your volunteers. Instead, speak from the heart. Sincerity cannot be faked.

Shun Static Shots
If you only have one camera you should buy a few more. Nothing is worse than watching a video shot from one angle and lacking editing. Set up cameras throughout the room so that you can add action to the speech throughout your editing process. Do not use tripods. Give it a real time effect by going hand held, just make sure that the shots are somewhat steady to avoid motion sickness among your audience members.

Sound
Clear sound is key. The President’s video strikes the right balance of clear speech mixed with ambient noise. Avoid spaces where you can hardly hear the speaker or where the in-house audience distracts from what is being said. If your cameras are placed around the room you can edit the noise together to more effectively recreate clear sound.

Social Media
If you want people to share your video then you must share it first. Once you have your finished video, post it on your social media platforms. Email it out to your supporters and ask them to share it with their friends and family. Show your supporters how they should share the video and don’t be shy about asking them to post it on their social media pages to let everyone know just how valuable they are to your mission.

Have you created a thank you video? Share your thoughts on the process below.

Check out Shooting a Video, Part 1: The Straight Interview.

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2 thoughts on “Shooting a Video, Part 2: The Thank You

  1. Thank you for this tips! It is good and useful to hear these advice. I have only one comment to add, at the begingin of this video, Obama had chewing gum in his mouth and we saw that. It would be better to avoid it, because it wasn’t nice picture to see…

  2. Excellent advice, Brian. For the many ad-hoc videographers out there, your points provide a great foundation from which to work.

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