I’m frequently asked how often an organization or a business should post on Facebook and my reply is fairly straightforward: You should post when you have something to say that is of value to your audience. Many times this means posting news or insight relating to your industry or mission, however what happens when news is slow?
Take it from one brand that is leading the way on social media: get creative. Oreo set a goal of creating 100 posts in 100 days on its Facebook page. This may seem daunting to many of you, especially given Oreo’s obvious investment in art direction and tight copywriting. While you may not have the resources to take on such a project, the images below can prove incredibly inspirational.
How do you approach your posts? Have you just launched a new social media campaign? Share your work in the comments section below and I may just post about your organization next time.