Yesterday’s News: The Stories That Were Overshadowed by Facebook and SXSW This Week

IMG_5383As usual, #MsKluender brought home stacks of newspapers this week and I didn’t get around to flipping through them until today. Be forewarned, these are not necessarily the biggest stories (your Twitter feed is probably already full of dispatches from SXSW or Facebook News Feed updates) or the ones that I should be reading (no assigned homework here). These are the few pieces of journalism that drew me in and informed me.

For reference I am provided with The New York Times, The Wall Street Journal, Financial Times, San Francisco Chronicle, and USA Today.

Lifeline Service for the Poor Goes Cellular
Kevin Fagan covers how California’s poor will soon have access to free cell services and phones.

‘City’ Offers Lesson Plans
Benny Evangelista discusses the latest version of “SimCity” and how it will help students hone their STEM skills.

Endangered or Not, but at Least No Longer Waiting
Michael Wines investigates the waiting game behind becoming an endangered species.

Open Jobs and Good Candidates, but employers Won’t Commit
Catherine Rampell discovers why employers aren’t pulling the trigger as they string along qualified candidates.

Check It Out: This Is Not Your Father’s Dewey Decimal System
Greg Toppo explores how libraries are lending new products, like heirloom seeds, through my favorite decimal system.

Last Stop, Adulthood, The Bronx
A.O. Scott allows others to review Oz the Great and Powerful this week, instead focusing on this unique film about adolescents on a bus.

Bar Shuffleboard: Beer, Yes; Sticks, No
Adam W. Kepler reviews the game that is taking over many of New York’s bars (full disclosure: I played this in NY years ago and loved it).

Reselling the E-Goods
David Streitfeld asks “Why can’t we resell our used e-books?”

To Place Graduates, Law Schools Are Opening Firms
Ethan Bronner sheds some light on the need for “teaching hospitals for law school graduates”.

A Hunter-Gatherer’s Wild Career
Emma Jacobs follows this Englishman into the woods to find out how he makes a mint each year selling wild plants to restaurants.

Bid to Ban Polar Bear Trade Fails
This news brief looks at the difficulty in protecting the polar bear from international trade.

NYT: The Future of News

Picture 1I prefer things to be simple or complicated. It’s that middle area, reeking of half finished business, that I just can’t stand. So if you’re planning to “jazz up” your website to better engage your audience you may have to keep it simple for a while longer. Why? Because the New York Times just raised the bar for how news will and should be presented.

In case you missed yesterday’s Snow Fall you should set aside some time today and scroll around. For a bit of explanation you should read this interview with the team behind this masterpiece from The Atlantic.

“Unless It’s Fatal It’s No Big Deal”

Picture 2We awoke just before 4am this morning to the sounds of our barking dog and a drunken argument on the street below. After a quick walk to help Milo relieve the pressure of intestinal discord, I was tossing and turning in bed. What better time to check emails.

Emails led to Twitter and then to surfing the web including the TEDxWomen site. That’s where I happened upon last night’s talk by Bob and Lee Woodruff at The Paley Center for Media in Washington, D.C. for TEDxWomen 2012: The Space Between. You will remember Bob as the ABC News journalist who was nearly fatally injured by an IED in Iraq. He and his wife Lee authored a book about his recovery in 2007, In an Instant: A family’s Journey of Love, Courage, and Healing, and founded the Bob Woodruff Foundation to “provide resources and support to injured service members, veterans and their families.”

In this clip Bob and Lee discuss his recovery and those moments in between milestones that make up our lives. The talk is heartfelt and humorous with more than a few inspirational moments. If you don’t have time to watch the entire clip (it’s an engaging 18 minutes) then you may enjoy a few of Lee’s messages on resiliency:

“Always allow for the possibility of hope.”

“When the bad things happen you have two choices. You can get bitter or you can get better.”

“If you can’t laugh at things then where are you really gonna be in life. Gallows humor happened, I think, because we had to take the thing that had its power over us, that was the big bad thing, and minimize it, and release some of that power.”

We are hardwired to survive. We human beings are built to be resilient.”

You play the cards that you’re dealt but you never stop trying to get your hands on the deck.”

“Loss is not the end. It is merely an invitation to change.”

“Unless it’s fatal it’s no big deal.”

Avoid Premature Crises: 5 Lessons From Dow Chemical’s PR Disaster

Last week Dow Chemical mistakenly sent news of massive layoffs and plant closures to a Bloomberg News reporter days ahead of schedule. The error forced the company to release their Q3 financials ahead of schedule and undoubtedly threw human resources into disarray as they planned to announce the layoffs closer to the weekend.

Keeping sensitive information secure is not easy however there are a few simple steps you can take to avoid a similar disaster.

Review, Review, Review
Your employees are your biggest assets. One manager I know therefore states that laying off members of your team should be a last resort. Since this kind of news is also usually closely related to your financial future you should make it your highest priority to keep this information secure. There is no room for error. Double, triple, and quadruple check all emails. Call over another member of your announcement team to check your work. You can never be too careful.

Members Only
Cut down on amateur errors by keeping the review process to a tight team of only those team members who need to be involved. Make sure everyone understands the damage an error could cause. Even though seasoned professionals can make a mistake, this is not a time to use coordinator level staff members. If you are working with an agency, request that newer and junior team members do not work on your announcement.

Advance Work
Work as far in advance as possible when drafting this news. Rushing to meet a deadline can increase errors. I worked closely with a small team for months in advance of our deadline when I announced layoffs and facility closures at one nonprofit. This allowed us to review work at a normal pace and decreased error prone “rush jobs.”

Secure Files
It may sound silly but basic rules such as using a codename and locking files for such an important project can keep the news from being accidentally “discovered” internally and shared publicly. Keep documents together including press releases, call center scripts, internal speeches, and schedules. If you need to use a shared server be sure to secure any related files and keep them in one central location.

Back-Up Plan
Plan for errors. Mistakes happen and people talk. Create a plan for if the news breaks early. You do not want to be racing around when the press calls. This will help you calmly move forward while in crisis mode. Crisis tips from Calvin and Hobbes.

How do you keep sensitive news secure?

Get Creative With Your Brand On Facebook

I’m frequently asked how often an organization or a business should post on Facebook and my reply is fairly straightforward: You should post when you have something to say that is of value to your audience. Many times this means posting news or insight relating to your industry or mission, however what happens when news is slow?

Take it from one brand that is leading the way on social media: get creative. Oreo set a goal of creating 100 posts in 100 days on its Facebook page. This may seem daunting to many of you, especially given Oreo’s obvious investment in art direction and tight copywriting. While you may not have the resources to take on such a project, the images below can prove incredibly inspirational.

How do you approach your posts? Have you just launched a new social media campaign? Share your work in the comments section below and I may just post about your organization next time.

Learning v. Discovery

I’m splitting hairs today.

“Discover” is an overused word. Too many of us throw it around. How many times today have you discovered a story on the Internet, a video on YouTube, or a new function on your phone? We tell our friends about the “new” restaurant we “discovered” or the television series we are only now “discovering” after our social network recommended it.

But do we really discover these things? Sure, we didn’t know about it until the moment that we did, but we can assume these videos were seen, restaurants were eaten at, and television shows were watched before we knew of them. To be put another way, did Christopher Columbus “discover” new lands or did he just become the next person to set foot there?

Information

As we promote much of the trivia that fills our day, we can overlook actual moments of discovery. We have so much information at our hands that there is rarely a fact that we cannot find. The level of “discovery” that I share with others, hear about in conversations, and see among users of social media is immense. For me this takes a bit of the magic out of life. Each time I Google a bit of information I feel hollow afterwards, as if I ate a bag of chips hoping to be satiated. It’s the regret of possessing the answer but knowing that I came about it the cheap way, taking a shortcut.

Meanings

The truth is we are changing the meaning of “discovery” a little more each day, weakening it through overuse. So why do we use it? Does it make us feel a bit more adventurous even though we never left our desks? Does it give us a sense of leadership or authority as if we now know what no one else does?

I think so. I think that with so much knowledge at our fingertips, many of us do not want to admit that we did not know something. We want to present facts as if they came from us and not through us, which is one reason, I think, that we Tweet news stories so often. While we credit the news source (at least you should if you are a responsible tweeter) we also repurpose it, giving it our own spin. In reality we never discovered these things. In many instances we more accurately knew of them.

Learning

Moving forward, I think we should try our best to remove “discover” from our collective vocabulary along with “found” and “unearthed”. Instead we should try our best to say “learned” since that is what we are all doing – learning. Let’s leave discovery to those rare moments in our lives when we actually do find something.

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Theme: Esquire by Matthew Buchanan.

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