What Qualifies as Reading?

There’s no arguing that reading has changed over the course of history. From scanning cave drawings to opening downloaded books on the latest tablet, we are a society interested in sharing ideas by freezing out thoughts in time for someone to engage with at a later date.

New York Times columnist David Carr recently polled his co-workers regarding their reading habits. What are they reading? How are they reading it?

The Sweet Spot video focuses primarily on books however there are so many more reading touchpoints throughout our day.

Think about it this way: When a friend asks you what you’re reading what’s the first thought that comes to mind? Probably the book you’re currently flipping through, right? Why is that? Is it because a book involves a process, sitting down over multiple days, spanning several or dozens of hours depending on its size?

Now think abut everything that you read today. How many blog posts, tweets, Facebook updates, online articles, magazine features, newspaper columns, and so forth did you pick up or scroll through? In a few weeks you probably read more words than you have on your bookshelf at home. That’s because we constantly type, read, type some more, and wait for the next response. Messages via email or texting night just be the most words you will read in your life (just a guesstimate).


2013-03-22 12.31.00 (1)The other day a friend asked me what I was reading. I had just finished Homeland, a bit of teen fiction by Cory Doctorow that I checked out from the library. I was staring at a stack of books, all with Dewey Decimal references on their spines. Next up was Engage! by Brian Solis. I hadn’t cracked it open yet and I wasn’t looking forward to it. I had it in my head that this was homework, a book I acquired for the sole purpose of learning more for my profession.

This is the perfect moment to explain my one rule of reading books: never assign yourself homework. I had broken that rule here and it was haunting me. But I digress.

I couldn’t answer my friend because I wasn’t reading anything. That is, I didn’t count the NY Times Magazine article I was catching up on from a few weeks back, the research I was doing for a client, the hundreds of tweets I had read that day, or the press release I had ghost written for a friend (yes, writing involves reading).

Unlike Carr’s questions to his colleagues, I saw what I read as a fundamental qualification to if I was reading. I disqualified anything web based, opting only for the inky pages of bound stories. Why was that? Sure I dislike digital reading and I don’t own a tablet. I have shelves lined with books, a desk stacked with print outs, and a coffee table with a separate shelf for the growing pile of newspapers and magazines my wife brings home each day. I spend hours reading every day, scanning the internet for blog post fodder, newspaper features to quickly dive in and jump back out of key moments in someone’s life story, and countless online articles linked through Twitter.

So what made the cut? What was I reading? It seems it is everything and nothing at the same time. In my mind, reading is a process, defined by putting something down and picking it back up, maybe at least three times – this disqualifies feature articles and really only makes room for books.

Why is this? Maybe it’s because we didn’t receive a newspaper when I was growing up or that my formative years were before digital posts. Maybe it’s because I prefer physical books and the smell of aged paper over pixels.

Maybe it’s just that reading is personal and it means something different to each one of us. So what are you reading?

Yesterday’s News: The Best Stories That You Didn’t Read This Week

2013-03-16 11.30.45As usual, #MsKluender brought home stacks of newspapers this week and I didn’t get around to flipping through them until late last night and early this morning. Be forewarned, these are not necessarily the biggest stories or the ones that I should be reading (no assigned homework here). These are the few pieces of journalism that drew me in and informed me.

For reference I am provided with The New York Times, The Wall Street Journal, Financial Times, San Francisco Chronicle, and USA Today.

How to Get Filthy Rich in Rising Asia
Krys Lee reviews the fictional self-help book from Mohsin Hamid.

Living With Less. A Lot Less.
TreeHugger.com’s Graham Hill explores his life now that he has discarded his many possessions.

The Price of Marriage
Brook Larmer takes us inside the pursuit of spouses in China, from a mother’s mission to find a wife for her son to a rich bachelor relying on a small army of matchmakers to secure a mate.

Made to Order
Alec Scott examines three creative couples pursuing unique design in their homes.

Innovation Elusive, But Bravado Abundant
James Temple questions the level of innovation coming out of Silicon Valley.

Help Wanted!
Spencer E. Ante discusses the need for employees who can interpret big data.

Click for Career Enhancement
Nick Wingfield looks at the companies offering creative, online courses and the people using them to build their CV.

For Marvel Comics, a Renewed Digital Mission
Brooks Barnes highlights the comic book powerhouses renewed efforts to bring digital content to fans.

Struggling ‘Life of Pi’ Special-Effects House Attracts a Bidder
Ben Fritz briefly discusses the bankruptcy and impending sale of the Oscar-winning visual effects company behind ‘Life of Pi’.

Getting the Journalism You Pay For
L. Gordon Crovitz examines the difficulties faced by freelance journalists when publishers seek free content.

Power Players Hooked on Netflix Series
Carla Marinucci and Wyatt Buchanan examine the popularity of ‘House of Cards’ among the movers and shakers in government.

Finding the Perfect Fit

TrueMy friend Christina is the head of PR and Communications for True&Co., the company that is redefining how women find the perfect fitting bra. I try to touch base with Christina every time the company gets a major press hit, which is often. This last time however, a New York Times Sunday edition article struck a chord with me on a personal level and made me ask: How important is the right fit?

Not bras in my case but the right fit in life. Sure we settle for near fits when it comes to clothing since many of us buy off-the-rack, but where else do we compromise?

Love
When it comes to spending your life with someone, why would you ever settle? I truly believe that there is someone out there for you. Sure there are sites with algorithms just like True&Co, but even if the experts say that you have met your match, it’s up to your heart if it feels right.

Work
When it comes to work, I am a huge proponent of finding the right fit. Even if you have to take a job to pay the bills, keep looking for “The One”. It’s out there and when you find it, you’ll land it and it won’t even seem like work.

Family
Some families fit great right away and others need a lot of work. Well you can’t change family but you can try to make the fit better. Imagine that you’re a team of tailors working on your relationship, taking in a little here and letting it out there. It may not work for everyone but together with some honesty and openness you can make great strides.

Friends
Well you can swap friends out. Sometimes we outgrow friendships, fill up our lives with too many and need to cut back. I always remain open to new friendships because I firmly believe that the more people you meet the richer you will be for putting your time out there.

Yesterday’s News: The Stories That Were Overshadowed by Facebook and SXSW This Week

IMG_5383As usual, #MsKluender brought home stacks of newspapers this week and I didn’t get around to flipping through them until today. Be forewarned, these are not necessarily the biggest stories (your Twitter feed is probably already full of dispatches from SXSW or Facebook News Feed updates) or the ones that I should be reading (no assigned homework here). These are the few pieces of journalism that drew me in and informed me.

For reference I am provided with The New York Times, The Wall Street Journal, Financial Times, San Francisco Chronicle, and USA Today.

Lifeline Service for the Poor Goes Cellular
Kevin Fagan covers how California’s poor will soon have access to free cell services and phones.

‘City’ Offers Lesson Plans
Benny Evangelista discusses the latest version of “SimCity” and how it will help students hone their STEM skills.

Endangered or Not, but at Least No Longer Waiting
Michael Wines investigates the waiting game behind becoming an endangered species.

Open Jobs and Good Candidates, but employers Won’t Commit
Catherine Rampell discovers why employers aren’t pulling the trigger as they string along qualified candidates.

Check It Out: This Is Not Your Father’s Dewey Decimal System
Greg Toppo explores how libraries are lending new products, like heirloom seeds, through my favorite decimal system.

Last Stop, Adulthood, The Bronx
A.O. Scott allows others to review Oz the Great and Powerful this week, instead focusing on this unique film about adolescents on a bus.

Bar Shuffleboard: Beer, Yes; Sticks, No
Adam W. Kepler reviews the game that is taking over many of New York’s bars (full disclosure: I played this in NY years ago and loved it).

Reselling the E-Goods
David Streitfeld asks “Why can’t we resell our used e-books?”

To Place Graduates, Law Schools Are Opening Firms
Ethan Bronner sheds some light on the need for “teaching hospitals for law school graduates”.

A Hunter-Gatherer’s Wild Career
Emma Jacobs follows this Englishman into the woods to find out how he makes a mint each year selling wild plants to restaurants.

Bid to Ban Polar Bear Trade Fails
This news brief looks at the difficulty in protecting the polar bear from international trade.

The Public Sector Takes a (Web) Page from Journalists

Picture 11Since when is the public sector ahead of the curve when it comes to website design? Well it may still be somewhat behind given this latest effort.

The Obama Administration literally pulled a virtual page from The New York Times with its new gun control page “Now is the Time”. The page, extremely similar of the Times’ “Snow Fall” project, is already winning accolades online and yet I don’t agree with most of the excitement.

Sure the page contains multimedia as videos breathe a bit of life into transcribed sound bites, but it’s reminiscent of my school field trips to rooms filled with animatronic historical figures. Those voices always clicked on just as you approached, a step up from having to press a button to hear the recorded speech.

On this page the chosen videos are just as lifeless, making me feel disconnected from the message, removed from history rather than closer to it. It’s hard to imagine that from all of the clips available, the creators of this page could not find more compelling content.

If that were my only concern with the site, I would say it was a nice attempt and that I look forward to the next try, however there was a more glaring issue — storytelling. As one author wrote: “A good story beats a good lecture.

Unfortunately, for all of the videos, this page tells more than it shows. I don’t know if the creators felt that the emotional pull of recent shootings would carry the reader through the call to action or if they felt rushed to produce a page to guarantee the rapt attention of a concerned nation in the midst of debate. In my case it left me wanting. I was looking for something more, a deeper dive into the issue of gun control rather than what felt like hastily aggregated re-hashings from our 24-hour news cycle.

Jon Lax wrote a great piece here on Medium about the “Snow Fall” feature called Subcompact Publishing meet Epic Storytelling in which he tackled a similar matter only from the viewpoint of a job well done. Lax described the differences between stories that have been stripped of cruft and those possessing attributes that aid in the consumption of that story. He concluded that moving forward, the more successful publications will possess the ability to do both well.

To accomplish this goal one aspect of a story must compliment the other. Each piece has to build upon or move forward the narrative. At no point should one part of the story impede another or slow the pace of the reader.

This is where the public sector frequently falls flat, away from the podium. Our leaders can grab us with their rhetoric, hold us with their conviction, and make us believe through their fist pounding, but without that emotional connection we are left uninspired. Government websites are rarely intuitive, full of dated information, and frequently left to die slowly when limited resources are needed elsewhere.

This page had potential. It needed to be a marriage of the senses where each piece could stand on its own while drawing the reader in with complimentary offerings. In the end it appears to be a paper version of what could have been. At a time when it should lead us forward it made me halfheartedly sign up because it was the right thing to do, from a feeling of obligation and not from a place of inspiration.

Tattoos, the NBA, and PR

FireShot-Screen-Capture-044-Covering-J_-R_-Smith-Slide-Show-NYTimes_com-www_nytimes_com_slideshow_2012_12_29_sports_29smith_ss_html_refbasketball2The New York Times recently interviewed Knicks guard J. R. Smith about his tattoos. If you have ever seen Smith then you know that most of his skin is inked (slideshow right). So what does this have to do with PR? Quite a lot actually.

As I finished the article I was struck by the final two responses Smith gave to the reporter:

Q. Do you think you have a bigger, or different, fan base compared with most N.B.A. players’ because of your tattoos?
A. Yeah, I think they like the way I look. It’s kind of like a fashion statement now to some people, but it’s a lifestyle to others.
Q. What is it for you?
A. For me, it’s a lifestyle.

For Smith tattoos are just part of who he is. The most successful PR people I have ever met share this thinking. It’s in their DNA, something they are compelled to do. The last thing they think about is punching in and punching out.

When I sit across from young, eager eyes asking me how to succeed in PR I usually ask them why they want to get into the business. The hours will never be defined and the workload is completely dependant on how well you want to do your job. Your most valuable relationships will be formed when you are not “pushing” your product, during those moments when you help someone out. I can usually pick out the people that I will still see five years from now by how they respond.

So why did you get into PR?

VIDEO: Jerry Seinfeld on…Writing a Joke

I love learning about how other people write. I don’t really care what they write, just the mechanics of it, the process. It fascinates me what pen they choose or if they still use paper over a keyboard. I tend to write electronically since my penmanship is so bad that even I occasionally can’t read it. That and my hand tires easily trying to keep up with my thoughts.

In this video for The New York Times, Jerry Seinfeld discusses a work in progress and how it evolves. If you enjoy hearing about how others write as much as me you will be sure to be glued to the screen for the next five minutes. Enjoy!

NYT: The Future of News

Picture 1I prefer things to be simple or complicated. It’s that middle area, reeking of half finished business, that I just can’t stand. So if you’re planning to “jazz up” your website to better engage your audience you may have to keep it simple for a while longer. Why? Because the New York Times just raised the bar for how news will and should be presented.

In case you missed yesterday’s Snow Fall you should set aside some time today and scroll around. For a bit of explanation you should read this interview with the team behind this masterpiece from The Atlantic.

6 Reasons to Check Those Facts

An article published this week by The New York Times highlighted the need for fact checking. The story centered on a small Colorado town that was duped into rallying behind a boy who ultimately died of cancer. Unfortunately for all of the well-wishers, the boy never existed.

While it is no small feat to sucker an entire town it is quite another thing to pull the wool over the eyes of the local media. Yes, I know, put all of your jokes about small town news aside for now. I may get offended since that is where I got my start.

The amazing accomplishment, allegedly masterminded by a 22-year-old high school football fan (read the article), is that the only interviews were given by a “family friend” who relayed information from Alex (the dying boy), whose photo was actually that of a real patient pulled from the website of a cancer foundation.

This got me thinking about the importance of fact checking. In my career I exhaustively fact check everything. Some say I go too far however I never want egg on my face or on the brand I represent.

So whether you’re vetting a new partner, prepping annual numbers for internal and external reports, or pulling together bullet points for your CEOs next speech, be sure that you fact check. Here are a few pointers in case you need some convincing to spend extra time reviewing the numbers:

Recycling
As the editor of more than a few annual reports, I was charged with collecting data from law enforcement officers, medical records, 990 tax forms, financial assistance programs, staff growth, and so forth. Not only did I need to get these numbers right for the report but I also knew that each department would base their collateral for the upcoming year on my findings. Due to the importance of these “foundation” numbers I questioned each piece of data as I pulled it, compared them against previous years for abnormal growth or shrinkage, reviewed material in detail with senior management and program managers, and spent endless hours speaking with my CFOs.

Media
As a spokesperson you need solid numbers. If a statistic is made public prematurely and the press discovers a discrepancy then it’s your job on the line. You never want to need to explain your inability to figure percentages to millions of nightly news viewers.

Trends
If you are a decent PR executive then you are not responding to the news as much as you are creating it. A love of numbers, patterns, and statistics is needed. The results can mean that you drive the trends rather than taking the backseat to your competition. However, you can lose all credibility if you have one percentage point wrong or fail to question the source of each report.

Grants (for nonprofits)
Nonprofits thrive on grant funding. The grant writers are the real breadwinners for many organizations and they rely on accurate information to demonstrate the effectiveness of a mission and to justify future funding. Many times they will reach for that annual report to grab a few quick figures and those numbers had better be right.

Supporters/Customers
Word of mouth is key in this social media driven market. You need to supply your supporters with the most recent and accurate information available. Once it is public it will be shared and believed. If you put out questionable data you run the risk of alienating your base and creating an unwanted crisis for your organization.

Brand
This probably should not be last on the list since accuracy is crucial to building a trusted brand. A mistake made in one keystroke can undo years of trust building. Double, triple, and quadruple check all information before making it public. Have a review process to ensure accuracy and don’t be afraid to question any information that comes across your desk…it’s your job.

Has your organization ever had to explain away a fact checking mistake?

Syria’s Social Rebels

WARNING: GRAPHIC VIDEO BELOW

Social media has always been a double-edged sword. As more people share information publicly they have formed virtual friendships across the globe while also opening themselves up for personal attacks. The same has happened to corporations looking to appear more transparent; in many cases this helps them forge deeper customer relationships however it has also created crises in need of PR fixes (see Chick-fil-A).

Social media has also been credited with sharing information to help shifts in government – most evident in Arab Spring examples such as Egypt, Tunisia, and Sudan. It is now being shown that the overabundance of cell phone cameras and access to social media can harm a rebel movement’s image.

Videos have been spreading across YouTube and various online sites showing human rights atrocities in Syria. At first, the rebels used these videos to show horrific acts by the Syrian government however these clips have begun chronicling the brutality on both sides of the revolution, leading many to ask: “Where is the condemnation for these growing accounts of human rights violations?”

Please be warned that the VIDEO BELOW IS GRAPHIC, showing the bodies of slain Syrian soldiers being hurled from a rooftop to the crowded streets. Robert Mackey also wrote an in-depth account on The Lede, a blog of The New York Times.

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