Creating Identity Through Content

Our views of social media are ever shifting. At times it can seem like the greatest advancement in communication while other days it is a time suck that has made each of us its slave. Somewhere between these two extremes lies our true views on social platforms and forms our grey opinions, laying the foundation for thoughtful assessments of our online identity.

My current view of social media aligns greatly with the views put forward earlier this month by CollegeHumor founder Ricky Van Veen at the annual TEDxWakeForestU Conference. What do you think? Is our online identity created and carefully curated by each of us?

Thanks to Darnisha Bishop for sharing this video with me.

Just Be Yourself: If Twitter Had a Mom

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When it comes to social media our parents provided us with the best advice possible – “Just be yourself”. While they didn’t know it at the time they were actually helping us prepare for a life online, where authenticity is rewarded and creating false personas is frequently lambasted.

This got me thinking, what if social media platforms or apps had parents? What advice would they be given as they mature and find their identities? Here are a few classic lines, some slightly altered, that apply:

Vine
“I’m going to count to six… ”

Twitter
“If your friend re-tweeted every kitten photo, would you do it too?“

Facebook
“You can have privacy when you pay for your own home.”

Quora
“Answer me when I ask you a question.”

Instagram
“Quit being so dramatic.”

LinkedIn
“Why can’t you be more like your friend? She’s a doctor.”

Wikipedia
“Because I said so.“

Pinterest
“Beauty is in the eye of the beholder.”

YouTube (Comments)
“If you can’t say something nice, don’t say anything at all.”

Uber
“Do you want me to stop this car right now?”

TaskRabbit
“You have two legs. Get it yourself.”

Yesterday’s News: The Best Stories That You Didn’t Read This Week

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#MsKluender went on a trip for work this week so my stack of newspapers was cut short by a few days, not that I’m complaining.

Be forewarned, these are not necessarily the biggest stories or the ones that I should be reading (no assigned homework here). These are the few pieces of journalism that drew me in and informed me. For reference I am provided with The New York TimesThe Wall Street Journal,Financial TimesSan Francisco Chronicle, and USA Today.

High Priest of App Design, at Home in Philly
Jessica E. Lessin profiles the tastemaker behind some of the best features in the apps you use.

Built Not to Last
Alan Murray reviews ‘Digital Disruption’ and asks if it is nothing more than a marketing pamphlet for Forrester Research.

You Really Can’t Eat Just One, And Here’s the Reason
Scott Mowbray reviews ‘Salt Sugar Fat: How the Food Giants Hooked Us’ by Michael Moss, Pulitzer Prize-winning reporter for The New York Times.

Spreading Disruption, Shaking Up Cable TV
David Carr looks at a future of broadcast television minus retransmission fees (resulting in cheaper fees for customers).

Saving Lions by Killing Them
Alexander N. Songorwa, director of wildlife for the Tanzanian Ministry of Natural Resources and Tourism, states the need for cash from sanctioned wildlife hunters to fund successful conservation efforts.

The Facebook Meeting Room is Too Cool for Women
Lucy Kellaway supports cooler temperatures at work but finds that men may be at a biological advantage in frigid board rooms.

Facebook Takes Aim at Apps Makers
Evelyn M. Rusli explores whether Facebook is cutting ties with third-party apps because of a lack of value for its users or strict competition with the social media platform’s offerings.

Good News Beats Bad on Social Media
John Tierney looks at research that says articles that make readers sad are shared less frequently on social media.

A Risk for Films That Move at a Zombie’s Pace
Michael Cieply examines the pitfalls of movies that take years to make.

Unwanted Electronic Gear Rising in Toxic Piles
Ian Urbina digs up some dirt on the world of electronics whose outdated parts make them victims of abandonment on their way to recycling.

A New Effort in Boston to Catch 1990 Art Thieves
Katharine Q. Seelye updates the art heist from the Isabella Stewart Gardner Museum with the latest from the F.B.I.

Such Tweet Sorrow
Peter Hartlaub examines the final tweets of (semi) celebrities and wonders if Jim Harbaugh will return.

Yesterday’s News: The Stories That Were Overshadowed by Facebook and SXSW This Week

IMG_5383As usual, #MsKluender brought home stacks of newspapers this week and I didn’t get around to flipping through them until today. Be forewarned, these are not necessarily the biggest stories (your Twitter feed is probably already full of dispatches from SXSW or Facebook News Feed updates) or the ones that I should be reading (no assigned homework here). These are the few pieces of journalism that drew me in and informed me.

For reference I am provided with The New York Times, The Wall Street Journal, Financial Times, San Francisco Chronicle, and USA Today.

Lifeline Service for the Poor Goes Cellular
Kevin Fagan covers how California’s poor will soon have access to free cell services and phones.

‘City’ Offers Lesson Plans
Benny Evangelista discusses the latest version of “SimCity” and how it will help students hone their STEM skills.

Endangered or Not, but at Least No Longer Waiting
Michael Wines investigates the waiting game behind becoming an endangered species.

Open Jobs and Good Candidates, but employers Won’t Commit
Catherine Rampell discovers why employers aren’t pulling the trigger as they string along qualified candidates.

Check It Out: This Is Not Your Father’s Dewey Decimal System
Greg Toppo explores how libraries are lending new products, like heirloom seeds, through my favorite decimal system.

Last Stop, Adulthood, The Bronx
A.O. Scott allows others to review Oz the Great and Powerful this week, instead focusing on this unique film about adolescents on a bus.

Bar Shuffleboard: Beer, Yes; Sticks, No
Adam W. Kepler reviews the game that is taking over many of New York’s bars (full disclosure: I played this in NY years ago and loved it).

Reselling the E-Goods
David Streitfeld asks “Why can’t we resell our used e-books?”

To Place Graduates, Law Schools Are Opening Firms
Ethan Bronner sheds some light on the need for “teaching hospitals for law school graduates”.

A Hunter-Gatherer’s Wild Career
Emma Jacobs follows this Englishman into the woods to find out how he makes a mint each year selling wild plants to restaurants.

Bid to Ban Polar Bear Trade Fails
This news brief looks at the difficulty in protecting the polar bear from international trade.

Ads, Ads, Ads: Facebook’s Hidden News Feed Update?

Click to watch Facebook's news feed promo.

Click to watch Facebook’s news feed promo.

So Facebook announced its shiny-new news feed yesterday after much anticipation from users. In his opening CEO Mark Zuckerberg boldly stated that the new design would create “the best personalized newspaper in the world”.  The “hooded one” has a point when it comes to personalizing your news feed, though with user-pleasing larger photos it may be a little more USA Today than Backwoods Gazette.

But what does this all mean? Bigger photos? Check. Friends faces all over? Check. New feeds for a cleaner look? Check. Bigger, bolder ads? Check. Wait, wha?

Yes, if there is one thing we all know about the newspaper industry, it’s that its success depends greatly on ad revenues. Facebook is proving to be no different and here’s CNN’s Julianne Pepitone to tell you why.

According to Pepitone’s article: “What drives engagement drives monetization,” says Ken Sena, an analyst at Evercore Partners. “For Facebook, the News Feed is its product — and its way to monetize users.”

That’s right and it’s really nothing new so we shouldn’t be surprised.

If you’re still wondering about the changes you can hear from the WSJ’s Jason Bellini in this video recap. You may also want to read this Forbes article and this fantastic overview from Ragan’s PR Daily’s Samantha Hosenkamp.

Here’s Facebook’s promo:

If you haven’t yet, you may also want to sign up to get on the waiting list for the revised news feed as it is slowly rolled out.

What are your thoughts? Are journos jumping the gun regarding ads?

Nicolas Cage on…Social Media Followers

Nicolas-Cage-in-AdaptationSo I just finished watching Adaptation. You know, the movie about screenwriting by the guy who wrote Being John Malkovich and Eternal Sunshine… Well among other things it provides a very clear lesson on social media, but we’ll get to that.

As a writer there are many movies that I should have seen and still haven’t. An article in, you guessed it, The New York Times steered me to watch this particular movie. If you haven’t seen it yet, it’s on Netflix so watch it. If you have seen it, watch it again.

* * *

So how does this movie full of flip cell phones with antennas and orchid references relate in any way to Twitter, Facebook, and the dozens of other social platforms that will be launched this year?

It’s in a line during the climax of the movie. Nicolas Cage, as screenwriter Charlie Kaufman, is speaking with his movie-twin Donald, also played by Cage, about his brother’s girlfriend. He mentions that he overheard Donald’s girlfriend making fun of him at a party. Donald says that he knows, he heard the same thing. Charlie is puzzled since Donald had appeared happy even after overhearing the nasty comment. Why, he asks, would Donald still be happy after hearing that?

You are what you love, not what loves you,” Donald says.

The line is repeated in a voice-over near the very end of the film and it resonated with me, particularly around Twitter. When you tweet you can easily become hyper-aware of your followers to following ratio. You can see who unfollowed you using certain sites and track who you are following but is not following you back. It can really become emotionally abusive if you care about it.

If you get sucked in you will begin writing to gain followers. You’ll only post what will be tweeted and retweeted. You will begin to lose what you were after in the first place when you signed up – to learn.

* * *

People often make the mistake of joining a social network to learn from others. That’s a nice notion but you don’t need Twitter for that. Some people also join up to have others learn from them. Honestly, you could just have a kid and lecture them if you want, it will take less time out of your day than Twitter.

Q: So why should you and others really sign up?

A: To learn about yourself.

As you explore the views of others keep asking what are you finding out about your own views, how do they stand up to new perspectives, which ones are shallow and need further development, which topics get your blood pumping, and what should you be digging into because you want to, to satisfy your own curiosity? At what point do you trust your own likes and dislikes enough to be honest online with yourself?

There is a sense of freedom in that line that Cage delivers. It’s reminiscent of Fight Club when Brad Pitt as Tyler Durden says, “The things you own end up owning you.” The Adaptation version just makes more sense to me. I think it’s because it puts a positive spin on the importance of you and your views.

I’ll write some more about this but I wanted to share it while it was still fairly fresh. What are your thoughts?

A World of “Friends”

Have you ever wondered what will happen as more and more people friend each other on Facebook? Which cities will be the friendliest? Who will be the holdouts? What will it all mean?

Thanks to The Moxie Institute you can stop imagining and see what it will look like in their new 1 minute film (below). You most likely know the team’s leader Tiffany Shlain as the founder of The Webby Awards and winner of a Tribeca Film Festival’s “2012 Disruptive Innovation Award”.

So what do you think of the film? Let me know in the comments below.

The Social CEO, Part 3: Lessons from the Presidential Election

CEOs are notorious for assigning staff members to duplicate successes that they hear about at events, on NPR in the car, during a snippet they half catch on Morning Joe while getting suited up for the day, or in a random mailing they receive from some organization with a budget that makes you look, well, a little more than short on resources. So why not turn their enthusiasm to your advantage? And what better example than the battle to be America’s CEO?

The presidential election just showed the positive and negative effects that social media has on a brand campaign. For today’s purposes let’s focus on the benefits so that you can gain some support as you try to keep your CEO motivated and enthusiastic about your online strategies.

Here are a few examples that you can drop into your social media conversations with your CEO as you try to move your strategy forward:

You Need Support
Since the 2008 presidential campaign, President Obama’s team has been in tune with the nation’s personal investment in social media. While “those who were there” tell stale stories of endless small donations to Obama’s campaign your CEO may need a reminder about the importance of your online voice to raise support.

The lesson: Use this example when you need to gain support for your next tactic. Sometimes the simplest ideas become the greatest successes however they need support from the top.

Respect Your Audience
President Obama’s team showed a tremendous amount of respect to their online supporters by posting news of his victory to his Twitter and Facebook accounts, among other online sites, prior to taking the stage in Chicago.

The lesson: Everyone is important and your CEO can and needs to speak to them all publicly on social media. To create a groundswell of support you need engaged supporters by the truckload as well as the large supporters.

Invest
Many attribute President Obama’s online success to his team having “perfected” their approach from the 2008 election while Romney needed to build his support from scratch. However both Romney and Obama invested heavily in their online presence.

The lesson: Just like any other department, you need a budget to take your strategy to the next level. Make sure your CEO understands the importance of Google adwords or updated smartphones to enable staff to better evangelize on your organization’s behalf.

Animate Your Brand
Video was a major player in this presidential race. Messages from the candidates, good and bad, public and private, controlled much of the conversation across the nation.

The lesson: Get your CEO in front of the camera to animate your brand. By speaking directly to your audience your CEO can garner support while showing his or her human side. Be aware though that this can be a double-edged sword if your boss is unable to connect with an audience.

Take Photos
Following the infamous Clint Eastwood empty chair monologue, President Obama’s campaign provided a simple photo of the back of the President’s chair as he sat in a cabinet meeting with the caption “This seat’s taken.” The photo went viral and remains an example of how to respond to criticism with strength and humor.

The lesson: In social media it can be said better with a photo. Use this and the previous example to secure funding for a quality camera as well as professional photography when needed.

Here are a few more tips to help you conquer social media with your boss:

The Social CEO, Part 1: 8 Tips for Taking Your Boss Public

The Social CEO, Part 2: 7 Pitfalls to Avoid When Taking Your Boss Public

The Social CEO: 8 Tips for Taking Your Boss Public

Not every CEO should be online. That said very few appear to be active on social media according to a report by CEO.com and Domo. The report found that of Fortune 500 CEOs only 9 out of 19 registered with Twitter were active (a tweet within 100 days of the survey), a mere 2 CEOs had more than 500 friends on Facebook, and no Fortune 500 CEOs were on Pinterest.

I have been fortunate to work directly with CEOs who are social offline. They are charismatic, well spoken, and lifelong members of the nonprofit fields that they oversee. However, neither of these CEOs had an online presence worth sharing.

So how do you take an engaging figure and bring them online? Here are 8 tips to help you:

Phobias

CEOs, presidents, and members of senior management can have phobias regarding social media. If you are lucky, they have private accounts that they have been using and have a sense of the various forms of communication. Regardless of their experience, you must further educate them about the benefits and risks of pursuing this form of communication professionally. Find and share accounts of other CEOs to follow their conversation and show how this openness drives support for your organization. It is easier to overcome a phobia when someone else is leading the way.

Personal and Professional

Teach the importance of adding personality to their online image. They must be comfortable with sharing some emotions or reactions publicly if this is going to work. If they cannot agree to take sides on issues that relevant to your mission then this may not be the mode of communication for them.

Find an Outlet

Just as you decided which social media resource was appropriate for your organization, there is not a standard platform for CEOs. Discuss goals, time commitments, a support network, approval process, and personal interests with your CEO. Some CEOs are more suited for the brevity of Twitter while others require a blog to state their views. If your CEO prefers photos of his work you might want to consider Tumblr or an Instagram account like Zappos CEO Tony Hsieh.

Train and Explain

Once you have agreed upon a social media platform you must both commit to training. Set aside time for one-on-one tutorials, behind closed doors to protect any egos. Supply draft posts for review until your CEO and you feel comfortable sharing them publicly. Remember that social media training should be a continuous learning experience.

News

Some CEOs may think that they do not have any updates to share. Impress upon him or her that this is about providing insight into their character as well as enhancing the organization’s brand. Your CEO has a unique view of your organization and can provide an insight that can assist with a goal of transparency.

Show Your Dirty Hands

Social media is the perfect opportunity to shatter the image of a stuffy CEO stuck behind a desk. I frequently shadowed my CEOs when they ventured from the office, which was often, to photograph them engaging in our missions and gather information for future posts. Above all, the ensuing updates demonstrated the connection between the organization’s leader and the mission our followers supported.

Resources

Ensure that your CEO understands the 24/7 nature of social media. He or she should be available to answer questions from the public and participate in dialogues. If you are ghostwriting for your CEO, they may need to become accustomed to approving posts that you run by them day or night.

Forget Legal

Unless the legal department reviews all of your posts as part of your social media policy, trust your CEO just as he or she trusts you. Your process should determine the level of review you will need to perform. If you ghostwrite posts based on your discussions then a quick review by your CEO is appropriate.

Have you taken your CEO online? What advice would you add to this list?

Winnie the Pooh on…Social Media

UPDATE: More thoughts from Pooh and the gang here.

Winnie the Pooh and his friends had wonderful opinions about the world around them but who knew they shared such insight into social media and modern communications technology. Here are a few of their thoughts penned by A. A. Milne:

On Content Creation
“You can’t stay in your corner of the Forest waiting for others to come to you. You have to go to them sometimes.” 

On Twitter
“It is more fun to talk with someone who doesn’t use long, difficult words but rather short, easy words like “What about lunch?”

Building a Following
“If the person you are talking to doesn’t appear to be listening, be patient. It may simply be that he has a small piece of fluff in his ear.” 

On Personal Facebook Posts
“People say nothing is impossible, but I do nothing every day.”

On Apple’s iOS6 Maps
“I’m not lost for I know where I am. But however, where I am may be lost.” 

On Blogging
“When you are a Bear of Very Little Brain, and you Think of Things, you find sometimes that a Thing which seemed very Thingish inside you is quite different when it gets out into the open and has other people looking at it.”

On Google+ (and QR Codes)
“Bother.”

On LinkedIn
“So perhaps the best thing to do is to stop writing Introductions and get on with the book.”

On the Facebook IPO
“When you see someone putting on his Big Boots, you can be pretty sure that an Adventure is going to happen.” 

On Texting
“My spelling is Wobbly. It’s good spelling but it Wobbles, and the letters get in the wrong places.”

More on Texting
“TTFN, Ta Ta For Now.”

On Disaster Relief e-Fundraising
“And really, it wasn’t much good having anything exciting like floods, if you couldn’t share them with somebody.”

On Not Syncing Accounts
“One of the advantages of being disorganized is that one is always having surprising discoveries.”

Can you find any more quotes that apply? Maybe for Pinterest?

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Theme: Esquire by Matthew Buchanan.

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